Our story

From a spark of creativity—born from a passion for design and a vision to create products that seamlessly blend comfort and functionality—to a spectrum of brands, YES+ (short for Your Essentials Plus) was founded on the principle that good design goes hand-in-hand with functionality.

A very small team with very big dreams, we set out to redefine the way we interact with our surroundings. Our journey began with a simple belief: that well-designed essentials can transform everyday life. We have evolved into a tapestry of brands that speak to the heart of daily living.

Mission

Our mission is to revolutionize how comfort and functionality are perceived and integrated into products that touch every part of your life. Crafting products that enhance comfort, elevate functionality, and inspire a sense of joy in the everyday is our goal.

Vision

Our vision is to be at the forefront of design innovation, creating brands that become household names synonymous with quality and ingenuity and to be the go-to destination for individuals seeking thoughtfully designed essentials that enrich their lives.

Brand experience

Our approach is simple: understand the consumer, and tailor our brands to resonate with their lifestyles. We believe in a brand experience that is not just seen or heard, but felt on a personal level.

At YES+ (Your Essentials Plus), we approach design with a meticulous focus on the user experience. Each brand under our umbrella is crafted to cater to distinct needs, all while maintaining our core commitment to comfort and functionality. Our designers weave creativity into every product, ensuring they not only serve a purpose but also evoke an emotional connection.

Sustainability

We believe that by making mindful choices, we can contribute to a more sustainable future. As stewards of the environment, we prioritize sustainability in everything we do.

We are committed to sustainable practices that respect the environment and ensure a better future. Each brand under our umbrella strives to minimize our ecological footprint, from responsible sourcing to eco-conscious packaging, we strive to minimize our environmental footprint, ensuring that our pursuit of comfort and functionality also nurtures the world we call home.